Crafting and Implementing A Communication Strategy For Biola University

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Artisan Workshop's Partnership with Biola University

Client Overview: Biola University is a large private christian university with a vibrant campus life and a strong academic reputation in Los Angeles, California. With a rich history spanning over a century, Biola is committed to providing its students with a distinctively Christian education, fostering spiritual growth, academic excellence, and personal transformation. Biola University has a large community of alumni, donors, and supporters who are actively engaged in the university's mission and vision.

Client Objectives: Biola University recognized the importance of effective communication and engagement with its current students, alumni, donors, and supporters. To enhance their communications, the university sought the assistance of Artisan Workshop to:

• Develop and execute engaging email campaigns targeting different audience segments.
• Create well-crafted gratitude reports to express appreciation to donors and supporters.
• Generate compelling alumni spotlights to showcase the achievements and impact of Biola graduates.
• Strengthen their brand identity and messaging to align with the university's core mission.

Artisan Workshop's Approach: Artisan Workshop, took a collaborative and strategic approach to meet Biola University's objectives. The partnership involved the following key steps:

1. Understanding Biola's Identity, Values and Mission: Artisan Workshop immersed itself in Biola's culture, core values, and vision. This understanding allowed the agency to develop communication strategies that resonated with the university's audience and upheld its distinctive Christian identity.
2. Segmented Email Campaigns: Artisan Workshop worked closely with the Biola team to identify different audience segments, such as prospective students, current students, alumni, and donors. Tailored email campaigns were designed and implemented to address the unique interests and needs of each group, maximizing engagement and response rates.
3. Gratitude Reports: To express genuine appreciation to donors and supporters, Artisan Workshop crafted heartfelt gratitude reports. These reports highlighted the impact of their contributions and underscored the importance of their ongoing support in fulfilling Biola's mission.
4. Alumni Spotlights: Artisan Workshop gathered information regarding notable Biola alumni from various fields and professions. Through engaging storytelling, these alumni spotlights showcased the real-world impact of a Biola education, reinforcing the university's commitment to producing world-changers.
5. Brand Identity Adoption: The agency worked with members of Biola's team to adopt Biola University's refined messaging voice to ensure consistency across all communication channels.

As a Biola University approved vendor, Artisan Workshop is honored to support Biola University's mission to provide a transformative Christian education.